By Cameron Hildebrand
During Apple’s Keynote Event, Apple’s CEO, Tim Cook, announced the popular companies lineup of new products. This includes the production of its own lineup of films and TV shows that will be available on the new version of the company's Apple TV. However, other releases of the company include Apple TV Channels, Apple News+, Apple Arcade, second generation Airpods with a wireless charging case, iPad Air, and iPad Mini.
The Apple TV+ is a paid, ad-free, video portal that provides its own original movies and TV shows. The predicted launch is for this upcoming fall, but no price has be revealed yet. The plan is to pair with Apple TV Channels in order to get into streaming video.
Apple's new shows include series from Oprah, a show called "See" about a world where everyone is blind after an apocalypse, and "The Morning Show" with Reese Witherspoon, Jennifer Aniston and Steve Carell. Other celebrities working on streaming programs include Steven Spielberg, Kumail Nanjiani, J.J. Abrams, M. Night Shyamalan and Damien Chazelle. Apple is reportedly spending $1 billion a year on its own content. Two years ago, Apple poached Sony executives Jamie Erlicht and Zack Van Amburg.
Apple is updating its current TV app to look similar to other streaming services such as Netflix and Hulu. There will be tabs on the top that consist of categories such as Watch Now, Movies, TV Shows, Sports, Family, and Library. Services such as Prime Video and Hulu will also appear on the updated app, but Netflix will be absent.
Apple News+ is also being introduced. Apple announced that they were updating their news app in order to add more than 300 magazine subscriptions. This update will not allow advertisers to track and interrupt the readers.
Apple is partnering with Goldman Sachs to make its own credit card. The Apple Card will be available on all iOS devices in the Wallet app. It has a rewards system that adds 2% of any Apple Pay purchase amount directly back to the Apple wallet as cash. The reward increases up to 3% for purchases of Apple products. All purchase will require a fingerprint or a face-identification for confirmation.
Apple is additionally releasing a new ad-free subscription gaming service called Apple Arcade. This will allow users to access more than 100 games just for Apple. Even though the games will need to be downloaded, users will be able to stop a game on one device, and resume on a different device.
Apple has also announced new AirPods, which are the second generation of the popular wireless headphones. The new Apple-designed H1 chip, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free "Hey Siri.” H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods. The new AirPods come with either a standard charging case or a new Wireless Charging Case for convenience. AirPods with standard charging case will be available for $159, while AirPods with Wireless Charging Case will be available for $199. The standalone Wireless Charging Case is priced at $79 New AirPods and when purchased on Apple’s online website, customers can add a personal engraving to the AirPods with standard charging case and AirPods with Wireless Charging Case for free.
Apple also recently introduced the all-new iPad Air in an ultra-thin 10.5-inch design. It offers the Apple Pencil1support. Due to the A12 Bionic chip, the new iPad Air delivers a 70 percent boost in performance and twice the graphics capability, and the advanced Retina display with True Tone technology is nearly 20 percent larger with over half a million more pixels.
Additionally, Apple also introduced the new 7.9-inch iPad mini, a major upgrade for iPad mini fans who love a compact, ultra-portable design packed with the latest technology. With the A12 Bionic chip, the new iPad mini is a powerful multi-tasking machine, delivering three times the performance and nine times faster graphics. The advanced Retina display with True Tone technology and wide color support is 25 percent and has the highest pixel density of any iPad. With Apple Pencil1support, the new iPad mini is the perfect for sketching and jotting down thoughts.
After this past week, Apple has everyone looking forward to their newest additions. The company claimed that these products will be for sale beginning in the summer months and carrying into late fall.